Privacy Policy
This Privacy Statement explains how Hovelware.com (collectively, “Hovelware,”
“we,” “us,” or “our”) collect, use, share and
process your information.
1. The Controller of Your Personal Data
Your personal data is collected and processed by Hovelware,
Incorported in New York State，which is
operating the website and the sale of Hovelware.com brand products. In other
words, Hovelware is the Controller of the data. This means that we are
responsible for processing and protecting your personal data.
2. Collection and Use of Your Personal Data
Personal data
is information that can be used to directly or indirectly identify you.
Personal data also includes anonymous data that is linked to information that
can be used to directly or indirectly identify you. Personal data does not
include data that has been irreversibly anonymized or aggregated so that it can
no longer enable us, whether in combination with other information or
otherwise, to identify you.
Here is a description of the types of personal data we may
collect and how we may use it:
2.1 What Personal Data
We Collect
Depending on
the products and services you use, we need to collect and process different
kinds of personal data from or about you, which will in general be, depending
on each case, as follows:
●
The profile information (the information you
provide when you create an account and complete your profile. For example, your
name, surname, language and country from which you interact with us etc. And
you can correct your profile by yourself at any time);
●
Purchase information (the information we
collect when you make a purchase. For example, information on your purchases,
orders, returns, your delivery address, your ID information, your credit or
debit card information ( upon your additional consent), your contact
information, etc).
●
The device, geolocation, information (the
information we collect from the device you use to visit our websites. For
example, the type of device you use, your device’s unique identifier, the IP
address of your device, your operating system, the type of Internet browser
that you use, usage information, diagnostic information, and location
information from or about the computers, phones, or other devices on which you
install or access our products or services. Where available, our services may
use GPS, your IP address, and other technologies to determine a device’s
approximate location to allow us to improve our products and services).
●
Information about your tastes and preferences,
browsing information. (the information we collect and analysis when you visit
our websites. For example, style preferences, frequency of visit, etc).
2.2 Why and How We Use
Your Personal Data
Generally
speaking, we use personal data to provide, improve, and develop our products
and services, to communicate with you, to offer you targeted advertisements,
and to protect our customers and us.
Depending on how you interact with our platform, i.e., depending
on the services, products or functions that you wish to enjoy, we will process
your personal data for the following purposes:
|
Purposes |
Example of Data |
Additional Note |
|
To manage your
platform user registration |
The information which
is to identify you as a user of the platform and grant you access to the
website of Hovelware, such as Name/Date of birth/ Gender/ Nationality/
Shipping Address etc.. |
If you decide to
become a registered user of our platform, we need to process your data to
identify you as a user of the platform and grant you access to its various
functions, products and services. You may cancel your registered user account
by contacting us through Customer Service. |
|
To execute the
purchases or services you request of us on the platform |
manage the forms of
payment you use to complete purchases and services on our platform. For
example, bank card number/paypal account/paytm account/Order address, etc.. |
If on purchasing any
of our products through the platform, you opt to save your card data for
future purchases, we need to process the indicated data for activation and
development of that functionality. Consent to the activation of this
functionality enables your auto-completed payment data to appear in
subsequent purchases so that you do not need to submit them in each new
process. This data will be deemed valid and effective for subsequent
purchases. You may change or cancel your cards at any time through the
section on payment information. |
|
Analysis of usability
and quality to provide, improve, and develop our products and services |
The information is
analyzed to improve website, products, services, marketing, customer
relationships and experiences. This includes personal height, bust, cup,
waist, hip, weight; shopping preference, category, purpose of purchase (self,
child, parent) style preference, frequent visits to national stations,
recently visited and viewed record |
If you access our
platform, we inform you that we will use your browsing data for analytic and
statistic purposes, i.e., to understand the manner in which users interact
with our platform and thus be able to introduce improvements in the platform.
Please understand that this data processing analysis of your user or customer
profile is used to establish your preferences. From the analysis we can send
you information, products and services that works best for you. For example,
based on your purchases and browsing history (i.e., depending on the articles
that you clicked), we will recommend products to you that may interest you. |
|
Marketing and
targeted advertisements and services |
Email address/phone
number/device’s unique identifier/ID information/ IP address are information
we use to recommend products, services, discounts and offers that may be of
interest to you. |
If and when you
subscribe to our Newsletter, we will process your personal data to manage
your subscription. This includes sending customized information on our
products or services through various means (such as e-mail or SMS). We may
also send you this information through push notifications in case you have
activated them in your mobile device. |
For any of the uses of your data described above that require
your prior express consent, note that you may withdraw your consent by contacting Hovelware.
We will only use your personal data for the purposes for which
we collected it, unless we reasonably consider that we need to use it for
another reason and that reason is compatible with the original purpose. If we
wish to use your personal data for an unrelated purpose, we will notify you and
we will explain the legal basis which allows us to do so. We may process
personal data without your consent, in compliance with the above rules, where
this is required or permitted by law.
If you have any questions about how Hovelware.com uses any of your personal data, please
contact Privacy@Hovelware.com
2.3 How long we will
collect your data
|
Purposes |
Time for which the
data are kept |
|
To manage your
platform user registration |
We will process your
data for the time during which you remain a registered user (meaning, until
you decide to unsubscribe). |
|
To execute the
purchases or services you request of us on the platform |
We will process your
data for the time necessary to manage the purchase of the products or
services that you requested, including potential returns, complaints or
claims related to the purchase of the product or service in question.
Sometimes, we will only process the data until the time when you decide, as
is the case of card payment data that you requested us to store for future
purchases. |
|
Analysis of usability
and quality to provide, improve, and develop our products and services |
We will process your
data occasionally during which we need to carry out a specific quality action
or survey or until we anonymise your browsing data. |
|
Marketing and
targeted advertisements and services |
We will process your
data until you unsubscribe or cancel your subscription to the newsletter. |
We will keep your personal data for no longer than is necessary
for the purpose(s) it was provided for and to meet our legal obligations.
Further details of the periods for which we retain data are available upon
request.
2.4 Legal basis for the
processing of personal data from EEA residents
If you reside
within the European Economic Area (EEA), our processing of your personal data
will be legitimized as follows: Whenever we require your consent for the
processing of your personal data such processing will be justified pursuant to
Article 6(1) lit. (a) of the General Data Protection Regulation (EU) 2016/679
(“GDPR”). If the processing of your personal data is necessary for
the performance of a contract between you and us or for taking any
pre-contractual steps upon your request, such processing will be based on GDPR
Article 6(1) lit. (b). Where the processing is necessary for us to comply with
a legal obligation, we will process your data on the basis of GDPR Article 6(1)
lit. (c), and where the processing is necessary for the purposes of our legitimate
interests, such processing will be made in accordance with GDPR Article 6(1)
lit. (f).
3. Cookies and Similar Technologies
We use cookies
and similar technologies to provide, protect, and improve our products and
services. By doing so we are able to personalize content, offer and measure
advertisements, understand user behavior, and provide a safer experience.
You can remove or reject cookies using your browser or device
settings, but in some cases doing so may affect your ability to view our
products and services.
Please read our Cookie Statement to learn more about how we use
cookies and the choices you have.
4. Disclosure of Personal Data
We disclose
certain personal data to strategic partners that work with us to provide our
products and services or help us market to customers. Personal data will only
be shared by us with these companies in order to provide or improve our
products, services, and advertising; it will not be shared with third parties
for their own marketing purposes without your prior expressed consent.
4.1 Service Providers
We share
personal data with companies that provide services on our behalf, such as
website hosting, email services, marketing, sponsoring of sweepstakes,
contests, promotions, auditing, order fulfillment, data analytics, customer
service, and conducting customer research and satisfaction surveys. These
companies are obligated to protect your data and may be located wherever we
operate.
4.2 Corporate
Affiliates and Corporate Business Transactions
We may share
personal data with all Hovelware affiliated companies. In the event of a
merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer,
or sale or disposition of all or any portion of our business, including in
connection with any bankruptcy or similar proceedings, we may transfer any and
all personal data to the relevant third party.
4.3 Legal Compliance
and Security of Disclosure
It may be
necessary—by law, legal process, litigation, and/or requests from public and
governmental authorities within or outside your country of residence—for us to
disclose personal data. We may also disclose personal data if we determine that
it is necessary and appropriate for purposes of national security, law
enforcement, or other issues of public importance.
We may also disclose personal data if we determine in good faith
that disclosure is reasonably necessary to protect our rights and pursue
available remedies, enforce our terms and conditions, investigate fraud, or
protect our operations or users.
5. Your Rights
We take
reasonable steps to ensure that your personal data is accurate, complete, and
up to date. You have the right to access, correct, or delete the personal data
that we collect. You are also entitled to restrict or object, at any time, to
the further processing of your personal data. You have the right to receive
your personal data in a structured and standard format. You may lodge a
complaint with the competent data protection authority regarding the processing
of your personal data.
To protect the privacy and the security of your personal data,
we may request data from you to enable us to confirm your identity and right to
access such data, as well as to search for and provide you with the personal
data we maintain. There are instances where applicable laws or regulatory
requirements allow or require us to refuse to provide or delete some or all of
the personal data that we maintain.
You may Contact Us to exercise your rights. We will do our best to
respond to your inquiries within 30 days.
6. Closing Accounts
Please contact Hovelware.com to close your account in relation to the
following uses of your personal data:
●
providing, improving, and developing our
products and services;
●
communicating with you;
●
sharing your personal data with third party
partners for marketing communications;
●
offering and measuring targeted advertisements
and services; or
●
promoting safety and security.
If you close
your account, we have no obligation to retain your data, and we may delete any
or all of your data without liability. However, we may retain data related to
you if we believe it may be necessary to prevent fraud or future abuse, if
required by law, or for legitimate purposes, such as analysis of non-personal
data, account recovery, auditing our records, and enforcing our rights and
obligations under our agreements.
7. Third-Party Websites and Services
Our websites,
products, and services may contain links that enable you to access third-party
websites, products, and services. We are not responsible for the privacy
practices employed by those third parties, nor are we responsible for the
information or content their products and services contain. This Privacy
Statement applies solely to data collected by us through our products and
services. We encourage you to read the privacy policies of any third party
before proceeding to use their websites, products, or services.
8. Data Security, Integrity, and Retention
We use
reasonable, technical, administrative, and physical security measures designed
to safeguard and help prevent unauthorized access to your data, and to
correctly use the data we collect. For example, access to your personal data is
limited to our employees, contractors, and agents who need access to such data
to perform their assigned job duties.
It is important that you take precautions to protect against
unauthorized access to your Hovelware.com
products, account credentials, and computer or other devices. If you
feel that the security of your account or personal data has been compromised,
please contact us immediately at security.account@Hovelware.com . Please be
aware that, despite our best efforts, no security system is impenetrable. In
the event of a security breach, we will promptly notify you and the proper
authorities if required by law.
We will retain your personal data for as long as it is necessary
to fulfill the purposes outlined in this Privacy Statement, unless a longer
retention period is required or permitted by law.
9. Children
Our products
and services are intended for adults. Therefore, we do not knowingly collect,
use, or disclose data from children under 16. If we learn that we have
collected the personal data of a child under 16, or the equivalent minimum age
depending on the jurisdiction, we will take steps to delete the data as soon as
possible. Please immediately Contact Us if you become aware
that a child under 16 has provided us with personal data.
10. Data Transfers, Storage, and Processing
Globally
The personal
data we collect from you may be transferred to, and stored at Amazon Web
Services and Alibaba Cloud, which is outside the European Economic Area
(“EEA”), but using legally-provided mechanisms to lawfully transfer
data across borders.
When we share your personal data with our partners, Hovelware.com
-affiliated companies, and service providers, your personal data may be
transferred to and/or made accessible from countries outside of the European
Economic Area. In such circumstances, we will enter into model contractual
clauses as adopted by the European Commission, or rely on alternative legal
bases such as the Privacy Shield, where applicable, or binding corporate rules
where our partners or service providers have adopted such internal policies
approved by European data protection authorities.
11. Changes to this Privacy Statement
We may change
this Privacy Statement to keep pace with new technologies, industry practices,
and regulatory requirements, among other reasons. We expect most such changes
to be minor. We will notify you by various procedures through the platform (for
example,through a banner, a pop-up or a push notification), or we may send you
a notice to your e-mail address when the change in question is relevant to your
privacy, for you to be able to review the changes, assess them and, as the case
may be, object or unsubscribe from any service or functionality.
Your continued use of our products and services after the
effective date of the Privacy Statement means that you accept the revised
Privacy Statement. If you do not agree to the revised Privacy Statement, please
refrain from using our products or services and to close any account you may
have created.
12. Contact Us
If you have any
questions regarding this Privacy Statement or its implementation, here is how
you can reach us:
In relation to the use of your personal data for the following
purposes: privacy@Hovelware.com
●
providing, improving, and developing our
products and services;
●
communicating with you;
●
sharing your personal data with third party
partners for marketing communications;
●
offering and measuring targeted advertisements
and services;
●
promoting safety and security;
●
for the provision of products and services you
requested.